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BRAND
AND
DESIGNER

DNA OF THE BRAND


TAGS IS A YOUNG BRAND FOUNDED IN 2009 WITH THE AIM OF PROPOSING A NEW POINT OF VIEW, AN INDEPENDENT THOUGHT ABOUT THE CURRENT WAY OF LIFE TROUGH THE DRESS AVOIDING STEREOTYPES AND LABELS IN ORDER TO DRAW ATTENTION TO INDIVIDUALITY. THE REALITY IS REVERSED: THE FORMAL SHAPE BECOMES NONCONFORMIST, THE CLASSICAL ONE BECOMES INNOVATIVE. STARTING FROM THIS APPROACH, THE CLOTHES COME TO LIFE WITH A STRONG APPEAL, MADE FOR DYNAMIC AND CONTEMPORARY WOMEN. A TAILORING TOTAL LOOK, THAT BECOMES AN INSTRUMENT TO EXPERIMENT NEW AESTHETIC CODES.


GIULIA COLLINA


BORN IN 1982, GIULIA COLLINA IS A ROMAN FASHION DESIGNER. SHE GREW UP AMONG THE FASHION, IN THE MIDDLE OF THE ECONOMIC BOOM OF THE 80S, WHEN HER FATHER AND HER AUNT REPRESENTED MAJOR BRANDS SUCH AS LES COPAINS, ANTONIO MARRAS, BYBLOS, LA PERLA, AND HER MOTHER WORKED AS MODEL. A PASSION FOR FASHION BORN UNCONSCIOUSLY, A DAILY LIFE EXPERIENCE, WHICH MATERIALIZES, AFTER STUDYING INDUSTRIAL DESIGN AT THE INSTITUTE FOR ARTISTIC INDUSTRIES OF ROME, IN THE ESTABLISHMENT OF THE ETIQUETTELAB S.R.L. IN APRIL 2009, WHICH GIVES RISE TO TAGS, A CREATIVE PROJECT WITH THE AIM OF PROPOSING A NEW CONCEPT OF FEMININITY THROUGH AN EXPERIMENTAL AND UNCONVENTIONAL APPROACH.

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